Generosity™—known for its sustainable hydration stations at the 2022 FIFA World Cup—was pivoting from a consumer water brand to a data intelligence company.
Problem
They faced a massive technical and branding hurdle: How to ingest fragmented global water data (from sensors, refill stations, and industrial sources) and turn it into trusted, actionable insights without relying on opaque, centralized cloud providers.
Outcome
"AI for the world, not just the web." We realized that for AI to matter in the physical world, it must be trusted. We positioned the partnership not just as a tech integration, but as the creation of a living network—The Water Intelligence Operating System (WIOS). The core narrative focused on the concept that "Every sip becomes a signal," transforming passive water consumption into active, verifiable data.