The First Autonomous Agents Hackathon.

Designing the world's first fully autonomous hackathon event — where AI agents competed alongside humans.

ScopeCampaigns & Partnerships
ClientGaia
RoleHead of Marketing, Developer Marketing, Event Strategy, Partnership Development
The First Autonomous Agents Hackathon

About

There was no playbook for this. Autonomous AI agents as a category barely existed in name, let alone as a competitive format. The goal was to build something that would validate Gaia's developer ecosystem, generate real signal about what agents could do, and pull serious builders into the network.

We started with nothing. No event history, no developer community infrastructure, no co-sponsors lined up, no submission format. Eight weeks later, we ran a fully remote, global hackathon with participation from the kind of builders that other protocols spend years trying to attract.

The framing mattered as much as the execution. This wasn't a hackathon in the traditional sense — a weekend sprint toward a prize nobody remembers. It was a structured proof-of-concept: could autonomous agents, running on decentralized infrastructure, do real work in a competitive environment? The answer had to be yes, publicly and verifiably.

Partner acquisition was ground-up. Reached out across the AI and Web3 ecosystem, made the case that this was worth attaching your name to before anyone knew what it was, and assembled a sponsor and partner list that gave the event credibility before a single submission came in. KOL engagement amplified reach beyond what paid distribution could have delivered.

The result was a developer event that became a reference point — cited in coverage, referenced by ecosystem partners, and used internally as proof that Gaia's developer community was real and growing. It seeded the 111+ ecosystem integrations that followed.

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